Definition
The process through which expectations of appropriate behaviour spread among states, organisations and societies.
Theoretical Context
Norms may spread through persuasion, learning, socialisation or pressure; formal adoption does not automatically imply full compliance.
Key Thinkers
Martha Finnemore
Kathryn Sikkink
Examples in Practice
01
The 1997 Mine Ban Convention
Transnational advocacy helped spread the anti-landmine norm; acceptance, ratification and effective compliance are distinct stages.